Pinterest Trends Report
Have you taken a look at the 2025 Pinterest Predicts? This is an annual deep dive into the emerging themes and ideas that Pinterest expects will dominate the platform in the coming year. Backed by user data, the report highlights what people across generations are searching for and saving to their boards, giving businesses invaluable insights into consumer behavior and preferences.
For jewelry brands, these trends offer a unique opportunity to align marketing strategies with what’s inspiring audiences, from Gen Z to Boomers, helping you create campaigns that resonate deeply.
Let’s talk about our top picks and how you can apply them to your 2025 Marketing Strategy.
Generations Driving the Trend: Gen Z and Millennials.
Design Inspiration: Introduce pieces featuring cherry-red gemstones or enamel accents to capture this vibrant trend.
Campaign Aesthetic: Incorporate cherry red elements into your marketing visuals to attract attention and convey boldness.
Limited Editions: Launch a special collection centered around the cherry red theme to create exclusivity and urgency.
Generations Driving the Trend: Gen Z and Boomers.
Design Elements: Feature intricate designs with pearls, filigree, and baroque-inspired motifs to align with the Rococo aesthetic.
Styling Guides: Provide content on how to pair your jewelry with Rococo-inspired fashion for a cohesive look.
Event Partnerships: Collaborate with event planners or venues that embrace the Rococo theme to showcase your pieces in authentic settings.
Product Line: Develop collections that combine rugged materials with bohemian designs, such as leather bracelets with intricate metalwork.
Lookbooks: Create lookbooks showcasing how to integrate your jewelry into Moto Boho outfits for style inspiration.
Influencer Collaborations: Partner with fashion influencers who embody the Moto Boho aesthetic to reach a targeted audience.
Design Elements: Introduce delicate and charming pieces, such as miniature pendants or earrings with playful motifs, to appeal to this trend.
Themed Collections: Curate collections that reflect the babydoll aesthetic, emphasizing softness and whimsy.
Social Media Content: Share content that highlights the 'Dolled Up' trend, showcasing how your jewelry complements this style.
Generations Driving the Trend: Primarily Gen X and Boomers.
Design Collections: Develop jewelry lines that embrace bold designs, incorporating vibrant gemstones, intricate patterns, and eclectic styles to appeal to the maximalist aesthetic.
Visual Merchandising: Create eye-catching displays that layer various textures and colors, reflecting the maximalist approach to attract attention in both physical stores and online platforms.
Marketing Campaigns: Feature diverse and dynamic visuals in advertising materials, showcasing the versatility of your jewelry pieces when combined in eclectic and bold ways.
Generations Driving the Trend: Gen Z and Boomers.
Color-Centric Collections: Introduce jewelry pieces featuring colorful gemstones that align with the aura beauty trend, allowing customers to express their personal energy through accessories.
Collaborative Content: Partner with beauty influencers to create content that pairs bold makeup looks with complementary jewelry pieces, demonstrating cohesive styling.
Interactive Experiences: Offer virtual try-on features that allow customers to see how different colored gemstones enhance their appearance, aligning with the personalized aspect of the aura beauty trend.
