services

24K Solid gold BRANDING

“YOUR BRAND IS THE SINGLE MOST IMPORTANT INVESTMENT YOU CAN MAKE IN YOUR BUSINESSS. ” - STEVE FORBES

Your brand is more than your name, the colors you use, or the products you sell. It encompasses the essence of who you are and why you do what you do. We take a deep dive with you to clearly discover and define your unique brand voice, messaging, values, mission, personality, differentiators, visual aesthetics, and target market.

Then, we customize and put into action strategies to tell your beautiful brand story so that you can focus on crafting your beautiful jewelry line.

CONTENT Creation + Copywriting

THE INCREDIBLE POWER OF WORDS

Kings. Queens. And Conversation.

They say content is king. We challenge that notion and would argue that content is queen and customers are king. Connections are at the heart of every piece of content we create. Our team of experienced content creators and writers develop compelling messaging to engage your target audience in authentic and meaningful ways. Through thoughtful research, we develop a tone and brand voice that truly speaks to the needs and emotions of your audience.

PAID ADvertising + SOCIAL MEDIA MANAGEMENT

Facebook. Instagram. TikTok. LinkedIn. The world of social media can be overwhelming, time consuming and ever-changing. Tackling this one facet of your business takes time away from your passion for design, product development and business management.

Our team of experts have their pulse on the trends and best practices for social media and paid ads including Google Ads, CRO (Conversion Rate Optimization), PPC (Pay Per Click), ROAS (Return Of Ads Spent), SEO (Search Engine Optimization). We can develop content calendars, schedule posts, and create sharable content for both you and your retail partners all while collecting data that ensures maximum return on your investment.

PHOTOGRAPHY / videography + creative direction

Now more than ever, people are inundated with 1000’s of images and messages daily. Wow viewers with show-stopping visuals and graphics for your website, presentation, printables, social channels and more.

Our talented creatives and merchandising pros cut through the clutter of overcrowded inboxes and social streams with compelling and iconic imagery that boost your visibility. Let us help optimize your website for elevated user experiences that provoke interaction and conversion.

1:1 CONSULTATION WITH MARNELLI

Not sure where to start, or do you have specific questions or unique needs?

This is your opportunity to work directly with Marnelli—one of the industry’s best-kept secrets. She is an expert strategist in marketing, merchandising, branding, and business development, and has privately consulted with CEOs, major retail executives, factory owners, manufacturers, and designers for many years, building multi-million-dollar global accounts.

BUSINESS INTELLIGENCE + DATA ANALYTICS

Data is the compass; analytics is the map. Together, they guide your business decisions toward clarity, growth, and lasting success.

Data is more than a set of numbers. It tells the story of your marketing’s effectiveness. Our data scientists strategically analyze multiple information points to guide our entire team’s strategies and tactics, ensuring your business operates as intelligently as possible to increase your reach and desired results.

E-commerce Solutions, web development, shopify integration & management

Karat Group offers a comprehensive suite of e-commerce solutions, specializing in sophisticated web development, strategic Shopify integration, and streamlined store management. Our team thoughtfully designs seamless user experiences (UX/UI) to deliver effective, engaging, and intuitive shopping journeys. We ensure consistent and compelling brand experiences by emphasizing high-quality visuals, strategic assets, and meticulous attention to every detail. Tailored specifically to elevate online jewelry businesses, our services empower your brand to stand out and thrive in today's competitive digital marketplace.