Premier Digital Commerce and Strategic Consulting Firm for Jewelry Brands

WHO we are

Karat Group is a dream team of marketing strategists, communication specialists, and business development experts dedicated to helping jewelry brands thrive in the digital era, e-commerce, and beyond.

We partner with manufacturers, designers, and retailers to leverage their unique strengths and simplify brand management through tailored, flexible, and results-driven strategies. Whether you are launching a new brand or elevating an established business, our team and suite of services are ready to guide your journey toward lasting success.

meet the KARAT GROUP Founder and Co- international strategist:
Marnelli MArtin

For over 20 years, Marnelli Martin has lent her keen eye for beauty, fine design, and business mastery to every corner of the jewelry industry. She’s been a sought-after business strategist and merchandising executive for top industry manufacturers, suppliers, and major retailers globally with over 100 million dollars of sales revenue under her belt.

Today, she leads Karat Group alongside her international team—a highly specialized network of professionals across the United States, Italy, and Dubai—uniting deep expertise, refined aesthetics, and an unwavering passion for the jewelry industry.

Contact us for a free consultation.

Our services

24K GOLD BRANDING

Your brand is more than your name, the colors you use, or the products you sell. It encompasses the essence of who you are and why you do what you do. We take a deep dive with you to clearly discover and define your unique brand voice, messaging, values, mission, personality, differentiators, visual aesthetics, and target market.
Then, we customize and put into action strategies to tell your beautiful brand story so that you can focus on crafting your beautiful jewelry line.

Contact us
SOCIAL MEDIA & ADVERTISING

Facebook. Instagram. TikTok. LinkedIn. The world of social media can be overwhelming, time consuming and ever-changing. Tackling this one facet of your business takes time away from your passion for design, product development and business management.
Our team of experts have their pulse on the trends and best practices for social media and paid ads including Google Ads, CRO (Conversion Rate Optimization), PPC (Pay Per Click), ROAS (Return Of Ads Spent), SEO (Search Engine Optimization). We can develop content calendars, schedule posts, and create sharable content for both you and your retail partners all while collecting data that ensures maximum return on your investment.

Contact Us
E-COMMERCE SOLUTIONS

Karat Social offers a comprehensive suite of e-commerce solutions, specializing in web development and Shopify integration and management. Our service is tailored to empower online businesses to thrive in the competitive digital marketplace. With a focus on creating visually stunning and highly functional websites, we ensure that your brand stands out.

Contact Us
DIGITAL CONTENT CREATION

In a world overflowing with visuals and messaging, standing out is no longer optional—it’s essential.
At Karat Social, we craft elevated, scroll-stopping content designed to captivate your audience and amplify your brand. From compelling videos and stunning photography to high-impact graphics for your website, lookbooks, presentations, and print materials—every detail is intentional, on-brand, and built to perform.
Our creative team specializes in cutting through the noise of crowded inboxes and saturated social feeds with authentic, engaging content that boosts visibility, drives interaction, and turns attention into action.

Contact Us